First Majestic (FR.to) (AG) insiders keep on selling

What does it mean when a CFO owns zero shares of the company at which he works but when he exercises 25,000 of his $3.70 strike price options he immediately sells them into the market?

Polman, Raymond L.
Insider's Relationship to Issuer:	5 - Senior Officer of Issuer

Transaction Date

Transaction Nature

# or value acquired or disposed of

Unit Price

Account Balance

Security Type:

Common Shares (Direct Ownership)

Apr 17/12	10 - Disposition in the public market	-500	$15.71	-25,000
Apr 17/12	10 - Disposition in the public market	-2,000	$15.72	-24,500
Apr 17/12	10 - Disposition in the public market	-5,000	$15.70	-22,500
Apr 17/12	10 - Disposition in the public market	-2,500	$15.65	-17,500
Apr 17/12	10 - Disposition in the public market	-2,400	$15.73	-15,000
Apr 17/12	10 - Disposition in the public market	-100	$15.75	-12,600
Apr 17/12	10 - Disposition in the public market	-1,100	$15.77	-12,500
Apr 17/12	10 - Disposition in the public market	-100	$15.77	-11,400
Apr 17/12	10 - Disposition in the public market	-1,300	$15.73	-11,300
Apr 17/12	10 - Disposition in the public market	-3,700	$15.76	-10,000
Apr 17/12	10 - Disposition in the public market	-700	$15.81	-6,300
Apr 17/12	10 - Disposition in the public market	-600	$15.81	-5,600
Apr 17/12	10 - Disposition in the public market	-100	$15.71	-5,000
Apr 17/12	10 - Disposition in the public market	-4,400	$15.72	-4,900
Apr 17/12	10 - Disposition in the public market	-500	$15.81	-500
Apr 18/12	51 - Exercise of options	25,000	$3.70	0

Ohhh, nothing, nothing at all! After all, what's the company CFO going to know that we don't, eh? Move along now....

By the way, approx $12 X 25,000 shares = $300,000.